Great ideas in a compact setting: ZOW 2018 to present smart lightweight solutions
There are many good arguments for using various lightweight technologies in consumer products and durable goods. The furniture, interior construction and caravan industries are also exploring these solutions, applying them to both design and materials. Many of them can be traced back to the Lightweight Construction Association igeL (Interessengemeinschaft Leichtbau e.V.). Based in the East Westphalia-Lippe furniture cluster, the industry association has been bringing together committed stakeholders in the lightweight construction value chain since 2008. At the forthcoming edition of ZOW, igeL e.V. will present a special event area devoted to this topic near the entrance to Hall 20.
The search for the “new lightness” has serious reasons behind it, as Oliver Hunger, President of igeL e.V., emphasises: “We hear about natural disasters almost every day, and we know that renewable resources are also becoming increasingly scarce. This is why we at igeL devote our energies to the idea of lightweight construction as this technology is sustainable and the most economical in materials – and it allows new, innovative solutions.” The association’s stand in Hall 20 of the Bad Salzuflen trade fair grounds will be visible from far away thanks to the “igeL mushroom”. Innovative joining solutions and smart materials will be on show under its roof across 20 main stands and more than 30 workbenches.
SPECIAL HIGHLIGHTS: THE LIGHTWEIGHT CARAVAN AND MOBILE SPACES
The highlights planned for the lightweight construction stand include a range of large-scale exhibits, among them the premiere of an attractive lightweight caravan. As mobility and lightweight construction are closely related, a dedicated network of igeL companies has set out to work on the new Mobile Spaces development project. Initiated by the 2017 lightweight symposium, the project will launch at the forthcoming ZOW, thereby ensuring it achieves high visibility. ZOW will also mark the premiere of a lightweight construction handbook that is close to completion and designed to act as a source of inspiration and information for users working in furniture construction, the contract furnishing business, trade fair construction and the trades, as well as for training.
ZOW is conceived as a workspace and marketplace, and this trade fair philosophy will be actively promoted at the lightweight construction showcase. Visitors interested in lightweight construction will be able to touch and feel a range of lightweight materials, talk to igeL members about new technologies and work together on developing concepts for future lightweight furniture – it is an opportunity to envision the lightness of being. The goal is to find new ideas to strengthen interest in lightweight design among furniture buyers and to develop a strategy with long-term viability that can be a catalyst for commercial success.
Peter Kettler, Treasurer of igeL e.V., encourages ZOW visitors to openly address the issue of lightweight construction: “It’s obvious that the old is always the enemy of change. But the industry doesn’t need to be afraid of lightweight construction: ZOW has a strong reputation for being a workshop and trade fair combined, so we warmly invite you to bring your lightweight materials to us. We’ll be delighted to show you the latest joining solutions for them.”
Koelnmesse – Global Competence in Furniture, Interiors and Design:
Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast expanding markets to its portfolio. These include the LivingKitchen China/CIKB in Shanghai, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the network of the interior decorating industry, Koelnmesse offers direct access to relevant products, contacts, competence and events.
Further information is available at: http://www.global-competence.net/interiors/
Further information about ambista: http://ww.ambista.com/
The next events:
imm cologne, Cologne, Germany 15.-21.01.2018
ZOW, Bad Salzuflen, Germany, 06.-08.02.2018
Feria Mueble & Madera, Bogota, Colombia, 07.03.2018 – 10.03.2018
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Judith Mader Communications Manager
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Tel +49 221 821-2486 – Fax +49 221 821-3544