Spreading international ideas and trends to reinforce the value of design in the furniture industry in China; offering international brands a privileged channel for accessing the most important furniture market in the world; creating a global furniture community: these, for Yang Huawei, general manager of China Foreign Trade Macalline Exhibition Co. Ltd., are the objectives of the 44th edition of CIFF Shanghai.

Over 1,500 exhibitors representing the full range of the furniture sector, from the home to the office to the outdoors, from decor to furnishing textiles to machinery for the furniture industry, will be present at the Shanghai Hongqiao National Exhibition & Convention Center from September 8 to 11. CIFF expects over 150,000 visitors from 200 regions and countries worldwide, providing them with a unique offering of new products anddesign events grouped under the theme “A Paradigm for Global Living.” Among the events, the forum Designed for Humans: From Alvaro Siza’s Modernism into the Digital Future, organized by CIFF and Aedes Architecture Forum, will serve as an exchange and networking event to allow insights into global as well as Chinese strategies and applications in terms of design and production. Taking Alvaro Siza’s approach to modernism as astarting point, seven world-renowned architects will discuss new paths into the digital future, comparing their views on contemporary design: Sou Fujimoto, founder of the Sou Fujimoto Architects Japan; António Choupina, Portuguese architect and founder of CH.A Architectural Design Firm; Martha Thorne, Pritzker Prize Secretary; Anouk Legendre, Co- founder of XTU architecture and design firm in France; Philip Feng YUAN, Professor of College of Architecture and Urban Planning, Tongji University, Shanghai; Mario Carpo, Professor of University College London, and Mette Ramsgaard Thomsen, Professor of the Royal Danish Academy of Fine Arts.

Extraordinary sources of inspiration and cues for reflection on Chinese design will be offered by the EAST Design Show, through a selection of finely designed Asian products perfectly combining creative and commercial aspects, and the Design Dream Show (DDS), which presents the most innovative trends and bears witness to the legitimacy of Chinese design, promoting its competitiveness.

In the interest of improving the experience of visiting professionals basedon their targets and areas of interest, CIFF, China’s international designpromotion platform, has completely reorganized the exhibition layout.

CIFF Shanghai