The trailblazing cloud-based platform makes ‘see now, buy now, wear now’a reality for forward-looking fashion companies by enabling them to constantly deliver the ultimate consumer experience.

Paris, June 4, 2019Lectra consolidates its position as a fashion technology leader with Kubix Link, an intelligent and intuitive cloud-based platform that integrates all business processes from ideation to point of sale. This solution gives fashion companies a consolidated view of all information pertaining to each product. With a web-standard interface, and social-media inspired communication tools, fashion companies can work faster and smarter, delivering top- selling products and then marketing them all in one click, while creating a flawless omni-channel experience for their consumers.

The hyperconnected fashion consumer is transforming the fashion industry today, with his rising expectations and never-ending quest for the ultimate consumer and omni-channel experience. Fashion companies have to respond faster to these changing demands by developing more products within increasingly shorter time frames. However, as the number of collections grows, so does the volume of fragmented data, spread across different systems and platforms in different formats. The struggle to derive value from data becomes bigger every day for fashion executives, complicating their decision-makingprocess. “Traditional PLM solutions have historically satisfied the product development process. However, today’s fashion business context calls for more. Companies need solutions that encompass the entireeco-system and not just a part of it,” explains Giampaolo Urbani, Product Manager, Kubix Link, Lectra. “And that’s where Kubix Link can make the difference.”

The magic of Kubix Link lies in its ability to turn collective data into actionable insights. The solution, with its built-in PLM, PIM, and DAM capabilities, can integrate a wide array of IT systems, legacy and brand new, such as ERP, CRM and WMS and process massive volumes of data coming from all parts of the fashion eco-system, consolidating all information and presenting it in a structured and comprehensible manner efficiently. Kubix Link, with its web-inspired interface, enables users to navigate and search for product information easily. At a glance, fashion executives can get an overview, make reports, communicate and update information in real time on any device. This allows them to focus on value-added tasks and unleash their innovative potential. One of the many keen adopters of Kubix Link, Davide Nebbia, CIO of Corneliani, fully endorses the technology. “Thanks to Kubix Link, we consistently produce highquality garments, using a cutting-edge software platform that allows us to share information, ensuring the final quality and fluidity of the production process,” he says.

Powered by cloud technology, Kubix Link is compliant with Industry 4.0 principles; it is connected, adaptable, powerful, yet simple and easy to use. The platform is accessible to supply chain actors working on different devices, enhancing collaboration as all members are communicating in real time. Users can access both internal information such as sales data to build collections but also customer-facing content such as product information and visuals to create product catalogs. Given its openness and flexibility, the solution can be configured according to all business models, company sizes and specific needs, from covering only one area to the entire fashion eco-system.

“Today’s fashion consumers have a holistic approach to shopping. They don’t just value the product, they care about their brand experience as well,” explains Céline Choussy, Chief Marketing & Communications Officer, Lectra. “Instead of focusing on just the items, we also want to help fashion companies manage the entire customer journey, and reach their target consumers at every touchpoint. We are also recognizing that just like their consumers, fashion company employees are becoming increasingly reliant on technology. Kubix Link is the solution for the everyday web user. It is simple and intuitive. It is everything you need inthe palm of your hand.”

For more information, please visit