With a new showroom in Mexico City the company has consolidated its presence in Mexico with the opening of a second exhibition space in the country
In the presence of a large group of guests – including industry professionals and Italian design aficionados – the legendary furniture brand hailing from the Brianza design district recently inaugurated its new MisuraEmme Mexico City showroom. The move represents the next step in a process aimed at consolidating and expanding the internationalisation of MisuraEmme, a strategy launched some years ago now.
The showroom, which is located in Benetti Casa, in the exclusive Lomas de Chapultepec district, home to some of the most prestigious homes in the city, includes five different display areas across the 250m2 space.
Once inside, visitors can admire MisuraEmme’s signature aesthetics in a refined setting, where different types of wood, leather and marble provide a myriad of natural shades and warm, earthy tones. Some of the brand’s most distinguishable and popular pieces are scattered throughout the space too.
The widely celebrated Palo Alto walk-in closet by Gianni Borgonovo instantly catches the eye on account of its clean, linear aesthetics and practical nature, while two of the brand’s other stand- out pieces – the Gaudì and Ala tables, both borne of the creative genius of Ferruccio Laviani – are also worthy of mention. Completing this area are the Michelle and Naos chairs and the Ermes armchair by Mauro Lipparini, with the latter’s inviting curves almost tempting the observer to take a load off and relax a while.
In the living area, we find a prime example of the brand’s focus on customisation and bespoke design. The Urban system, designed by Iriam Bettera, features a minimal, simple structure and serves as an ode to creative freedom and structural logic, combining both clean lines and a clever use of colour.
Appearing at the opening of the new showroom, Ottaviano Borgonovo – the co-owner di MisuraEmme – described the launch as a sign of the company’s focus on the development of the international markets: “We’re happy to bring our savoir-faire to other places around the world and in particular Mexico, given that the nation is one of the top five emerging countries in terms of growth and future potential. Mexico has shown a dynamic, positive trend and is continuing to develop all the time, which points to a future of huge opportunity for Italian manufacturing. Italy is the third biggest exporter of these kinds of goods to Mexico, accounting for €83 million every year, which provides unequivocal proof of just how widely appreciated Italian design is, underlining the sector’s ability to convey those qualities abroad and become instantly recognisable in the process.”