It’s all happening again after the summer. MoOD+Indigo will open the doors for the 10th time. The third edition in Tour&Taxis. And if you add Decosit to the list, it is the 40th edition of the trade show already. Tin or emerald? In any case it will definitely be a party edition.
Familiar days for MoOD / Pre-opening for Indigo
MoOD starts on Tuesday 11 September and runs until Thursday 13th. Only Indigo has slightly different opening hours. In answer to the strong demand of the MoOD exhibitors and many Indigo visitors, THE pattern and surface design show will open doors on Monday afternoon for an exclusive pre-opening on September 10th, at 1pm. The informal buzz, already created in previous years, has as such been formalized.
International trade show bundles supply from 16 countries
The international character of the event will be reaffirmed. With 200 MoOD+Indigo exhibitors from 16 different countries, the Brussels event remains an international hotspot. In 2017, 84% were from Europe. 16% of the visitors came from outside Europe.
Focus on quality
MoOD continues to aim high when it comes to the quality of the offer on display. Both exhibitors and visitors meet a high quality profile. The MoOD 2017 survey shows that three-quarters of the exhibitors assign a score of 75% or higher when it comes to visitor quality.
60% of visitors is interested in innovation
Dynamics and innovation often stem from the spirit of creative entrepreneurs. That’s why visitors of MoOD like to constantly monitor the buzz regarding innovation. Last year, more than 60% of the visitors were very interested in the innovative offer at MoOD.
Innovation and technology under the heading ‘Cutting Edge’
Hall “Shed 3 Bis” of the Tour & Taxis venue will combine 3 types of exhibitors:
- Innovation Platform
In 2018 the much appreciated MoOD Innovation Platform Sample Bank will also be presenting innovative materials and materials used in an innovative way. The focus will be on textiles but other materials are taken into account as well. Our partners are: Colour Hive, Material Lab, Materia, Trendease International & CELC Masters of Linen.
- MoOD Tech
MoOD Tech has expanded this year and unites companies with an offer in the field of technology, new techniques, processes, materials, yarns for technical textiles,…
- Launch Pads
Startup businesses and designers that have been in the industry for five years or less take the spotlight at MoOD. Launch Pads is the place where you can find new talent, fresh approaches to production, new materials, novel concepts and even new suppliers you didn’t know you were looking for.
Next Wave – a trend theme and a blog
Because we believe that trends come in waves and that the next wave will have the impact of a tsunami, the trend theme was baptized ‘Next Wave’. In addition to the familiar predictions about colours and materials, we will also touch on some sensitive topics. The need to focus on specific target groups for example. Or the social changes that are looming and that may affect our sector in the long term. Take Chiangchou for example, a movement in China that drives people away from the city and into the countryside.
New: Follow the trends on the MoOD+Indigo blog curated by Trend coach Niek De Prest. Surf the next wave: moodbrussels.com/en/blog.
Trends presentation will be turned upside down
For the first time, there will be no fabric samples by exhibitors on the trend platform. The most important trends that will definitely influence the future of living and working will be on display. Trends cannot always be materialised with samples. MoOD wants to create a different kind of interaction. A ‘Future Dome’ will be built for this purpose, immersing the visitor completely in a possible future
“In the digital age, trade fairs continue to play an important role,” according to Patrick Geysels, General Manager MoOD+Indigo. “Visiting trade shows remains the most popular way to stay up-to-date when it comes to sector related news. This is stated by 88.5% of the visitors in the 2017 post show survey.”